Unlock your strategic growth with a premium rebrand
Forta Design specializes in rebranding B2Bs
(businesses that serve other businesses)
Why do B2Bs need good branding?
There is a psychological value to branding
Trust
Good branding says that you invest in the foundation of the business, conveying stability.
Credibility
Good branding says that you don't cut corners or patch things over with cheap window dressing.
First Impression
Good branding straight up leaves a better impression in the minds of others.
Sound familiar?
- You've been working with a dated brand that adds time and friction to projects.
- Your current brand looks too amateur to display - on your letterhead, business card, or at a trade show booth.
- Despite financial success, you have a hunch that the business lacks polish and credibility.
- You know the power of a great first impression and you aren't confident your business has one.


We can help your business grow strategically
- We take you through our proven 3-step rebranding process, engineered to evolve and launch your new brand in only 2 months.
- With a new visual brand that reflects your distinctive position in the market and signals that you have leveled up as a business, you create stronger trust from partners, clients, and investors alike.
- Trust leads to long-lasting business relationships, potential contracts, and ultimately revenue and strength for the business itself.
Meet Michelle!
I launched Forta Design after years of successful freelancing.
Over the last decade, I’ve become #1 on Best of Vancouver’s list of Graphic Designers, and helped over 50 companies create and launch new logos and brands.
I’ve worked with non-profits, publicly traded companies, mom and pop shops, universities, multi-million dollar companies, and entrepreneurs.
Through all of that I keep coming back to B2B clients who are ready to level up their branding. Designing for these companies is always the most rewarding and always sees the best results. B2Bs value business relationships and strategic thinking, values that I share.
So book a time to chat here. I’d love to talk!

Your 3-Step Premium Rebrand
step one
The Workshop
This is like a Discovery call on steroids. I meet with you and your leadership team virtually for 2 hours to take stock of the past and present of your brand, and detail out the strategic future you want to create.
You’ll walk away with a Design Brief that becomes the game plan for creating your new brand.
You also get a team experience that helps you to learn what “you don’t know you don’t know” about branding as a strategy as well as a guiding document summarizing your business’ goals in that arena.
step two
Logo Design
I use my creative chops to craft and refine your new brand, checking in with you at designated approval points so that we are on the same page every step of the way.
You’ll walk away with a final primary logo and logo variations, final colour palette, final brand fonts.
You also get the professional, functional branding for your company you know you need.
step three
Brand Guidelines
I create the document that will codify your new brand and help to ensure your team uses it consistently and correctly going forward.
You’ll walk away with a playbook that captures the technical details of the brand and the do’s and don’ts of applying it.
You also get peace of mind knowing this wasn’t just an exercise, but rather a turning point in your company’s strategic journey.
Companies with more mature brand marketing hold a 46% larger market share than weaker brands.
It makes sense, right?
Your brand is the face of your business – whether through a business card as a first impression, or through your online presence as an on-going voice in the ear of potential clients.
So if you want to signal that you are competent, professional, and relevant to your clients, then a rebrand is like a great makeover: it turns heads and reengages interest.
Why choose Forta Design?
The B2B landscape is built on long-lasting relationships, incredible business strategy, and not a lot of fanfare. Just how we like it.
Strategy drives the rationale for every design; this is a value held across Forta – that graphic design solves business problems, it doesn’t just make something look nice. We’re proud that this distinguishes us from the pack, and we’ve found our B2B clients resonate with the approach.